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In America, we are what we buy & how we work. After a career in female-focused brands—most recently a perimenopause brand I co-founded—I’m here to examine how the business of being female effects us consumers, founders & humans.

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Marketing, mental health, trend and wherever else capitalism takes us. Let’s see where this can go, in your inbox or via the Substack app.

I love opinionated people.

Comment, challenge, share. My favorite thing about running Wile was to see how discussions of ageism, plastic surgery and more lit up the comments section and to turn it into bigger discussions.

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Read by influential folks in marketing, Femtech & purpose-driven brands. Deep hot takes on marketing and culture in the female ouroboros. Get commentary, trends & dot-connecting with edge.

People

Co-Founder of Wile, a wellness line for midlife women + perimenopause (acquired 2024). Natural & conscious brand OG. Truth teller, cynical woo woo + brand whisperer. Old mom. Some call me Weird Barbie.